For centuries Pears Soap were heavily criticised for the amount of 'commodity racism' they used in their adverts. However as time went on and society changed so did their adverts. They developed as culture developed and this is what secures their future as a brand.
So with the ASA being ever vigiilant and society walking on egg shells when it comes to what's politaclly correct and what's not, how is it that a modern company like Dove are still producing adverts using 'comodity racism'? However subtle and perhaps unnoticeable to some people it may be, this advert received dozens of complaints and is viewed to this day as racist......?
We here at Stealth Media and Deisgn are on the fence with this one.
What do you think?
AG
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