Back in the 1800's Pears soap was one of the first brands ever to make use of "celebrity" testimonials. they used quotations from both a famous actress and a well known and respected Doctor. The idea was to give the Soap prestige and credibility and promote the product as something for both cosmetic and health purposes. The examples below are one of the earliest recorded copies of testimonial advertising;
This innovative idea helped build Pears to become one of the leading brands of it's time. It also helped in demonstrating the appeal of using real people in advertising. A product needs to be relate-able and believable to encourage purchase, Pears Soap was one of the first companies to explore this notion. Pretty inspiring.
DH
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