Some to Remember, Some to Forget

Some of these Pears adverts are simbolic ads which will be remembered for many years to come, but some of them, for the sake of the brands image should be forgotten....

How should Pears be advertised now?  Should they follow the once so loved 'youth beauty' strategy which dominated the health and beauty market for decades or shoud they focus on it being a style icon.  A must have product or not?

What are your thoughts?

AG